Join Practice Plus Group as a Senior Recruitment Marketing Manager!
Are you a Senior Marketing professional who is looking for a role that makes a real difference to the lives of healthcare professionals and their patients?
The Senior Recruitment Marketing Manager will be a dedicated resource within the central marketing team to support recruitment functions in their efforts to effectively market vacancies within Practice Plus Group. In doing so the post holder will utilise and develop the organisation’s employer brand and produce a range of content to successfully position the group as an employer of choice.
We are looking for a senior marketing specialist who brings enthusiasm and energy to this exciting and varied new role.
About Practice Plus Group:
Practice Plus Group is a leading healthcare organisation dedicated to providing high-quality care and excellent patient experiences. With a network of hospitals, 111 call centres, GP out-of-hours services, prison healthcare and diagnostic services across the country, we are committed to making a positive difference in the lives of our patients.
The Role:
The Senior Recruitment Marketing Manager will be a dedicated resource within the central marketing team to support recruitment functions in their efforts to effectively market vacancies within Practice Plus Group up and down the country.
As a Senior Recruitment Marketing Manager, you will play a crucial role in attracting top talent to join us. Your primary focus will be developing and implementing innovative marketing strategies to promote our employment opportunities and enhance our employer brand. You will collaborate with internal stakeholders, including HR and recruitment teams, to understand their needs and create targeted campaigns that effectively reach and engage potential candidates.
Responsibilities:
- Build strong working relationships with the divisional resourcing function, to understand their individual and collective objectives in order to work with them to form recruitment marketing plans.
- Work with our executive and senior leadership team to shape, frame and articulate our aspirational employer brand and the culture of the team we want to create.
- Grow and develop Practice Plus Group’s recruitment employer brand and recruitment marketing strategies for all three service lines: Secondary Care, Health in Justice and Integrated Urgent Care
- Build strong working relationships within the wider marketing team, drawing on expertise and collaborating across marketing, web, social media, internal and external communications
- Identify topics and staff ‘case studies’ and create content using these inspiring stories including copy, photography and videography (working with external suppliers where applicable)
- Take a strong hands-on approach to gathering information from sites/locations and articulating it into engaging content for use across paid and earned media
- Utilise data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimise results.
- Manage employer branding initiatives to enhance the reputation of Practice Plus Group as an employer of choice.
- Collaborate with internal teams to ensure consistent messaging and branding across all recruitment channels.
- Stay up to date with industry trends and best practices in recruitment marketing and implement innovative strategies accordingly.
Requirements:
- Experience in developing and evolving employer brand, including working with creative teams
- Extensive experience of creating a variety of content for a range of communications channels, including strong writing skills
- Experience of managing external media suppliers
- Experience of developing paid social media campaigns and growing social media audiences
- Experience in development of email campaign creation, and understanding of email platforms
Benefits:
- Competitive salary package.
- Opportunities for professional development and career growth.
- A supportive and inclusive work environment.
- Access to a wide range of employee benefits and perks.
- The chance to make a real impact in the healthcare industry.
If you're passionate about talent acquisition, marketing, and making a difference in the healthcare industry, we want to hear from you! Join the Practice Plus Group as a Senior Recruitment Marketing Manager and help us build an exceptional team. Apply now and be part of our exciting journey!