Location
Reading
Advertising Salary
Competitive plus benefits

About The Role

Do you have experience of developing and implementing a sales, marketing and communications strategy across multiple service lines?

Can you demonstrate experience of creating sustainable sales growth whilst promoting a company’s brand and service offering through effective marketing practices? If so you might be just the person we are looking for to motive and inspire our sales and marketing teams.

This role will be key in helping us develop new propositions and exploring new opportunities for investment and development both within the existing portfolio an seeking out new opportunities.

We are looking for a highly experienced marketer who will be able to be able to develop and implement integrated strategic sales, marketing and communication plans to help grow our business with a focus on our secondary care business. As Sales and Marketing director you will take overall responsibility, working with dedicated teams, for launching and measuring the effectiveness of integrated websites. You will manage the Private Healthcare Sales Team, comprising the central Private Healthcare Contact Centre / local Private Healthcare Co-ordinators to ensure customer experience levels and conversion rates meet agreed targets during the end-to-end customer sales process to ensure a fully integrated sales and marketing funnel. You will own and manage the P&L and deliver to targets.

You will work with operational colleagues to implement an inbound contact telephone strategy to enable campaigns to be measured effectively, continuously improve the customer end-to-end journey, including CRM and customer communication.

Within the wider group you will manage the continued development of our brand including the development and delivery or reactive/proactive media relations. Supported by the Head of Communications you will create and deliver a group communications strategy across internal comms, PR reputation management and social media.

About You

You will be educated to degree level, ideally with a professional marketing qualification (CIM/IDDM) with over ten years’ experience working as a Sales and Marketing Director or similar.  You will be a strategic critical thinker and a natural leader able to inspire, lead and motivate mixed teams with your excellent interpersonal and communication skills.  

You will show a demonstrable understanding of the alignment between sales and marketing you will have a proven ability to build strong working relationships with key internal and external stakeholders as well as supporting and collaborating with different teams to build plans and deliver successful campaigns. An experienced sales manager you will have an excellent record of achieving targets and a track record in engaging and effectively managing external marketing and support agencies. Your initiative, change management and problem solving skills will enable you to work under pressure to meet the targets and deadlines.

About Us

When you’re part of the Practice Plus Group team, you don’t just have a job. You have a career. We want our team members to feel motivated and rewarded. So we offer a competitive package of pay and benefits. We also recognise the value of a healthy work-life balance – so we always try to be flexible, helping you fit your working life around your home life.

To apply for the role click on the link below. If you have any questions contact our Head of Resourcing Matthew.James@practiceplusgroup.com or call 07918 671965.

We will contact all shortlisted candidates but please note Practice Plus Group retain the right to remove the advert prior to the closing date if a suitable candidate is appointed. Our employment offers are subject to receipt of satisfactory pre-employment checks. At Practice Plus Group, we actively promote diversity and equal opportunities. Applicants must have the right to work in the UK.

We are one of the UK largest independent sector healthcare providers and work in close partnership with the NHS to deliver more than 50 services throughout the UK. We provide high quality specialist care and excellent results for more than 50,000 patients each year.

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